Meilani

Year Completed: Spring 2020

Category: Packaging, Branding

Kind of Project:3-D design

Description: Tasked to create the identity of Meilani by Quicksilver. This encompassed packaging design,  color concept, Logo, and Instore display

Design Objective: The objective of this design is to blend the widely known clothing brand to the forefront with the addition of a unique skincare line with the feel and knowledge of the beach and surf lifestyle. The unique shape and design of the product will be known for this product. The colors and feel of the design keep the idea of water and the ocean in mind.  

Melilani was inspired by Bethany Meilani Hamilton. Bethany is an American Professional Surfer who in 2003 was attacked by a shark, resulting in the loss of her left arm.  Her willingness to overcome this accident and return to surfing is in parts to the spirit of what can be seen in this product line